Last updated: June 2026
Generational Echo Holdings (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use and share it, and the choices you have. It applies to our website, our resident portal, and our rental application and leasing process.
Information we collect
Information you give us
- Identity and contact details: name, date of birth, email address, phone number, and current and prior addresses.
- Application and screening information: income and employment details, references, and identifiers such as a Social Security number or government ID that are used to run credit, background, and eviction screening.
- Tenancy records: lease details, payment and balance history, maintenance requests, documents, and messages you send through the portal.
- Payment information: records of rent payments, such as Zelle confirmation details you submit. We do not store full bank or card numbers.
Information collected automatically
- Device and usage data such as IP address, browser type, pages viewed, and dates and times of access, collected through cookies and similar technologies.
Information from third parties
- Results and reports from tenant-screening and background-check providers, and information from references or prior landlords you authorize us to contact.
How we use your information
- To evaluate rental applications and perform tenant screening.
- To manage leases, collect and record rent, and handle maintenance requests.
- To operate and secure the resident portal and respond to your messages.
- To comply with legal obligations and enforce our agreements.
How we share your information
We do not sell your personal information. We share it only as needed with:
- Service providers who help us operate, such as screening and background-check companies, payment and hosting providers, and communication tools, under obligations to protect your data.
- Legal and safety recipients when required by law, subpoena, or to protect our rights, property, or safety.
- Business transfers, if we are involved in a merger, acquisition, or sale of assets.
Cookies and tracking
We use cookies and similar technologies to operate the site, remember preferences, and understand usage. You can control cookies through your browser settings. See our Cookie Policy for details.
Data retention
We keep personal information for as long as needed to provide our services and to meet legal, accounting, and reporting requirements. Application records for applicants who are not approved are kept only as long as permitted or required, then securely deleted.
Data security
We use reasonable administrative, technical, and physical safeguards to protect your information. Sensitive documents in the resident portal are access-controlled. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
Your privacy rights
Depending on your state of residence, including under the Texas Data Privacy and Security Act, you may have the right to confirm whether we process your personal data and access it, correct inaccuracies, request deletion, obtain a portable copy of data you provided, and opt out of any sale of personal data or targeted advertising. We do not sell your data.
To make a request, please reach us through our Contact page. We will verify your identity before acting and respond within the time required by law. If we deny a request, you may appeal by contacting us again.
Children’s privacy
Our services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, please contact us so we can remove it.
Changes to this policy
We may update this Privacy Policy from time to time. We will post the revised version here and update the “Last updated” date above.
Contact us
If you have questions about this Privacy Policy or your personal information, please reach us through our Contact page.